1 Decisions of Pharmaceutical Firms for New Product Development

نویسنده

  • Daniel Rodriguez
چکیده

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Factors determining the post-patent entry of generic medicines in Malaysia: A survey of the Malaysian generic pharmaceutical industry

Malaysia is reliant on the availability of generic medicines to contain the rising national pharmaceutical expenditure. This paper assesses the factors determining the market entry of a new generic medicine following patent expiration on the innovator product in Malaysia. Data were gathered by using mail survey approach. The prevalidated Likert-scale questionnaire was mailed to all licensed mem...

متن کامل

Effect of Working Capital Management on the Profitability of the Indian Pharmaceutical Sector

The aim of the research is to study the working capital management in the area of pharmaceutical industry. Since the study is associated with the pharmaceutical sector of India, the main reason to choose this sector for the research is that in the case of pharmaceutical firms, the market leadership is not based on product innovation, rather on new product development. Thus these firms of pharma...

متن کامل

Technology roadmapping in review: A tool for making sustainable new product development decisions

Typically, firms decide whether or not to develop a new product based on their resources, capabilities and the return on investment that the product is estimated to generate. We propose that firms adopt a broader heuristic for making new product development choices. Our heuristic approach requires moving beyond traditional finance-based thinking, and suggests that firms concentrate on technolog...

متن کامل

Effects of the Use of ICT on Pharmaceutical Product Marketing in Nigeria

This paper discussed the application of Information and Communication Technology (ICT) in pharmaceutical product marketing in Nigeria. Data for the study was obtained from 76 pharmaceutical firms in southwest Nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in Nigeria. The categories of firms surveyed include retail pharmacy, combination...

متن کامل

Alliance strategy as a competitive strategy for successively creative new product development : the proof of the co-evolution of creativity and efficiency in the Japanese pharmaceutical industry

Aimed at analyzing the continuity of core competence in a core field, the behavior of 11 Japanese pharmaceutical firms over the last two decades was analyzed. This study demonstrates that firms could maintain originality as a core competence in ongoing new product development (NPD) by utilizing a licensed alliance product as a tool for maintaining or injecting this originality. This finding was...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 1998